Marketing Proposal  Narration Script

Slide-by-slide voiceover script, written to be read aloud or pasted into a text-to-speech tool.

1. Title

Why We Need to Get Serious About Marketing

This is a proposal for Ryan, built to bring in more of the customers this business already knows how to close.

2. Where We Stand Today

Our quoting and closing process already works. When someone reaches out, we bid fast, often the same day, straight from a text and a photo. Customers trust us because we're honest about pricing and honest about the work, and that reputation is worth more than anything marketing alone could build. But here's the real opportunity: we're only in front of a small slice of the people who need a painter. We depend almost entirely on word of mouth and an incoming phone call, and we're not advertising at all right now. This is about bringing a lot more of the right people to us, without changing anything about how we already do business once someone reaches out.

3. The Opportunity We're Leaving on the Table

This isn't about losing the leads we get. It's about how many more we could be getting. Ninety-three percent of consumers search online before hiring a local contractor. Forty-four percent of all local search clicks go to the top three businesses in Google's Map Pack. Businesses in that top-three box get ninety-three percent more calls and clicks than everyone else. And eighty-five percent of consumers check Google reviews before choosing who to hire. The takeaway: this isn't about anyone doing better work than us. It's visibility. The businesses capturing those leads are the ones showing up online, not necessarily the ones doing the best job. That's the gap advertising and promotion close.

4. What Other Spokane Painters Are Already Doing

A quick look at who shows up when someone searches 'painter near me' in Spokane right now: Spokane Painting Pros, CertaPro Painters of Spokane, 509 Painting, Panamera Painting, and others all show up with active Google Business Profiles, real customer reviews, and working websites. Several of them actively collect and display reviews, with customers specifically mentioning finding them through search. Where we stand today: we don't currently show up in these same searches.

No claimed Google Business Profile, no reviews collected, and a website that isn't set up to actually capture the visit. This isn't about our work being worse. It's that homeowners can't find us the way they're finding these other companies, so the business goes to whoever shows up first.

5. Getting Found Online

Google Business Profile: it's the first thing people see when they search 'painter near me' on Google Maps. We're not claimed, optimized, or collecting reviews there, and competitors doing weaker work are outranking us just by showing up. Full breakdown coming up next. Website: there is a website already, it's just not user-friendly. It needs to be easier to find and easier to use when someone's actually deciding at eleven p.m. An updated, more user-friendly site would capture these people while they're still thinking about us.

6. Google Business Profile — What It Actually Takes

This is the free listing that shows up in Google Maps and the Map Pack box at the top of search. Getting it right means: claiming and verifying the listing so we control what shows up. Filling in every service we offer, interior, exterior, cabinets, decks, so we rank for all of them, not just 'painting.' Setting the exact service area so we show up for the right neighborhoods and towns. Uploading real job photos regularly, since profiles with more photos get more clicks. Posting updates and offers directly to the profile, the same way you'd post to social media.

Collecting and responding to reviews, since review count and recency directly affect ranking. Turning on messaging and the call or quote-request button so a lead can reach us in one tap. And checking the built-in insights to see how people are finding us and what's working.

7. Staying Top of Mind

Social Media: we have zero posts and no before-and-afters right now. This matters more than the website in a lot of cases, because most people aren't hunting down a website, they're already on Instagram and Facebook. We need a real business presence there, reaching a much bigger audience, while letting people message us directly without ever leaving the app. Paid Advertising: we have no targeted local ads, so we depend entirely on people already knowing our name. Small, targeted ads put us in front of homeowners actively searching right now, not just people who happen to remember us.

8. How We Get the Phones Ringing More — Part 1

Building the foundation

Fully optimize the Google Business Profile: complete service list, service area, photos, and regular posts so we rank for the searches that matter most. Build a review-generation system: a simple text or link goes out to every satisfied customer right after a job wraps, since review count and recency directly affect ranking and trust. Build a before-and-after photo library: every job becomes raw material for the website, social posts, and ads, at no extra cost. Run a consistent weekly posting schedule: finished work stays visible to past customers and their neighbors, keeping the business top of mind.

9. How We Get the Phones Ringing More — Part 2

Turning visibility into booked jobs Launch small, tightly targeted local ads: Google and Facebook ads aimed only at our actual service area, so every dollar goes toward people who can hire us. Set up a referral incentive for past customers: customers who send friends or family get something back, since referred customers close faster and already trust us. Build relationships with realtors, property managers, and hardware stores: these are the people who regularly run into homeowners needing a painter. Time campaigns around seasonal demand: exterior work pushed in spring and summer, interior work in fall and winter, so ad spend lines up with when people are ready to hire.

10. What I'm Offering to Do

Years of sales leadership: sales manager and district manager roles across automotive and wireless retail, overseeing stores, promotions, and campaigns. Nationally recognized results: recognized at a national level for sales strategy and results in wireless, with consistent top-tier performance in automotive retail. Team and campaign management: hired, trained, and coached sales teams, built budgets and projections, tracked performance against key metrics.

Customer relationships: built a career on follow-up, referrals, and repeat business, the same instincts this business already runs on. Nothing changes about how estimates get bid, how jobs get run, or how the crew operates. I want to take on the Google Business Profile, the website, the review system, the social posts, and the ads, myself.

11. Early Concepts

A couple of early concepts for what we could put out there: flyers, social posts, and ads featuring our own finished jobs.

12. What I'm Asking For

Your approval to move forward, and a formal agreement on compensation for this role. I will handle setup and day-to-day execution of everything outlined above. Before beginning, I wanted the full picture, and the reasoning behind it, laid out clearly.

Ryan. I put this proposal together because I see a clear, measurable opportunity being left on the table, and I am confident I can capture it. My background is in sales leadership and growth, building structured systems for customer acquisition rather than relying on informal or reactive methods, and the plan above reflects that experience applied directly to this business. I have already begun building a working list of over five hundred qualified leads to contact directly once this is approved. Before I begin that outreach, I want to formalize how this role and the associated results will be compensated, so that both of us are operating under a clear, mutually agreed arrangement rather than an informal understanding. I remain fully willing to continue supporting jobs directly as needed, that flexibility doesn't change.

At the same time, I want to be direct: I am capable of taking on considerably more responsibility here, and I am prepared to commit to it fully if given the opportunity. What I'm asking for is your approval to proceed, along with a clear, agreed-upon compensation structure for this work. With that in place, I'm confident this will produce real, measurable growth for the business. Respectfully, Bryce Fuller.

You have reached the end of the document.